A design studio in Copenhagen, Denmark.
We started Underway with one simple belief:
Digital design should move people.
We craft brands, websites, and experiences that don’t just look beautiful –– they work, they connect, and they stick.
We work closely with teams, founders, and companies who want more than “just a design.”
People who want stories, not just screens.
WePresent
Partnering to build a new design system and navigation pattern for discovering WePresent.
Google Gemini
A new home for the Gemini model family, Google most flexible models yet, in collaboration with Upperquad.
Spensor Gabor
A new digital identity and gallery for New York–based illustrator Spencer Gabor.
Apple AirPods 4
Working with the Marcom team to launch their latest hardware.
July Fund
A component system and research center built for an investment fund in New York.
Titan
Developing website strategy for the wealth management app in your pocket in collaboration with Antinomy.
Underway started late at night. After hours. With an idea
— to build a small studio where design, technology, and storytelling come together.
We wanted to work on the projects we care about, with people we actually want to work with.
Since then, we’ve helped brands, startups, and creators shape their identity, design digital experiences, and bring products to life.
We’re still small. And we like it that way.
Being small lets us stay hands-on, fast, and personal
— while working with clients across Copenhagen and beyond.
From visual identities and custom websites to content, motion, and creative direction — we work across everything digital to help brands stand out and stay relevant.
Our process is simple: we listen, we explore, we create. We believe the best work comes from collaboration, not handoffs. That’s why we work closely with founders, teams, and brands we genuinely want to spend time with.
Ready to start something new? Let’s chat.
